Creating print materials to support your project



The Cleveland Historical team has occasionally used print materials – including mounted posters, window clings, postcards, vinyl banners, and walking tour brochures – as part of our offline programming and promotions. Here are a few examples.


Do you have any opinions about the effectiveness of print materials in building awareness for the website? Any approaches that have not worked for you? I’m thinking about getting a set of stickers or window clings printed up for Explore Baltimore Heritage.


We did window clings with QR codes and I don’t think they weren’t especially effective, though I imagine a lot of the utility would depend on placement and content (e.g. highly visible with content that is relevant to the user’s immediate location/task).

I think stickers that you can hand out at local events is a great idea.